Top 5 Biggest Product Failure

Top 5 Biggest Product Failure

1. Amazon Fire Phone: -

The Fire Phone is a 3D-enabled smartphone developed by Amazon.com and manufactured by Foxconn. It was announced on June 18, 2014, and marked Amazon's first foray into the smartphone market, following the success of the Kindle Fire. It was available for pre-order on the day it was announced. In the United States, it launched as an AT&T exclusive on July 25.

The phone was notable for its hallmark feature "Dynamic Perspective": using four front-facing cameras and the gyroscope to track the user's movements, the OS adjusts the UI so it gives the impression of depth and 3D. Other notable Amazon services on the phone included X-Ray, used for identifying and finding information about media; Mayday, the 24-hour customer service tool; and Firefly, a tool which automatically recognized text, sounds, and objects, then offering a way to buy recognized items through Amazon's online store.

Operating System and software:

Similar to the Kindle Fire tablets, the Fire Phone uses a forked version of Android called Fire OS. The Fire Phone was preloaded with version 3.5 of Fire OS, which is based on Android 4.2 Jelly Bean. The fork replaces Google's default UI with a carousel of recently accessed content and apps (called "Home Carousel"), and also serves to promote Amazon's various services. A new feature introduced with the Fire Phone is the presence of "active widgets", widgets underneath the icon showing recent activity and/or information about the app. Pre-loaded applications on the Fire Phone include Amazon Appstore, Amazon Video, Amazon Music, Amazon's Silk browser, and Audible Audiobooks. Although the phone uses Android, it does not have Google Play Store pre-installed. As of Fire OS 3.6.8, Google Play and Google Services can be easily sideloaded. An update, Fire OS 3.5.1, brought quick app switching (dubbed "Quick Switch" and accessed by tapping twice on the home button), folders (dubbed "App Grid Collections"), pinning of apps on the home screen, improved photo-taking capabilities, sending of high-resolution videos via MMS, and improved battery life.

Models

Generation (within Fire phones)		1st generation (2014)
Model		Fire Phone
Release date		July 2014
Status		Discontinued
OS		Fire OS 3.5, later updated to Fire OS 4
System Version		4.6.6.1
Screen	Size (diagonal)	4.7 in (12 cm)
	Resolution	1280 × 720
	Density	312 PPI
CPU	Maker	Qualcomm
	Kind	Quad-core Snapdragon
	Model	800
	Cores	4x Krait 400 @ 2.2 GHz
	Width	32-bit
GPU	Designer	Qualcomm
	Kind	Adreno
	Model	330
	Clock	450 MHz
RAM		2 GiB
Storage	Internal	32 GB or 64 GB
	External	N/A
Cameras	Back	13 MP
	Front	4x, 2.1 MP total
Microphones		3
Bluetooth		Bluetooth 4.0(LE as well) + EDR
Wireless	Wi-Fi	Dual-band 802.11 a/b/g/n/ac
	Cellular	4G LTE
Location		GPS, A-GPS, GLONASS, and Wi-Fi-based
Proximity		Yes
Compass
Light sensor
Accelerometer
Gyroscope
Barometer
Weight		160 g (5.64 oz)
Dimensions		139.2 mm × 66.5 mm × 8.9 mm (5.48 in × 2.62 in × 0.35 in)
Battery		2400 mAh

Reason for failure: - When Amazon fire phone launched at that time android is a favorite operating system for everyone many people like android that's the reason Amazon failed to succeded his product Amazon Fire Phone.

2. Coca Cola - New coke: -

New Coke

New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company. In 1992, it was renamed Coke II.

By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Blind taste tests indicated that consumers seemed to prefer the sweeter taste of rival Pepsi-Cola, and so the Coca-Cola recipe was reformulated. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. The company reintroduced Coke's original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation New Coke formula had been a marketing ploy to stimulate sales of original Coca-Cola, which the company has denied.

Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand. In May 2019, it was announced that the 1985 formulation (bearing the name "New Coke") would be reintroduced to promote the third season of the Netflix series Stranger Things which takes place in 1985

Launch

To hear some tell it, April 23, 1985, was a day that will live in marketing infamy ... spawning consumer angst the likes of which no business has ever seen.

— The Coca-Cola Company, on the New Coke announcement

New Coke was introduced on April 23, 1985. Production of the original formulation ended later that week. In many areas, New Coke was initially introduced in "old" Coke packaging; bottlers used up remaining cans, cartons, and labels before new packaging was widely available. Old cans containing New Coke were identified by their gold-colored tops, while glass and plastic bottles had red caps instead of silver and white, respectively. Bright yellow stickers indicating the change were placed on the cartons of multi-packs.

The press conference at New York City's Lincoln Center to introduce the new formula did not go well. Reporters had already been fed questions by Pepsi which was worried that New Coke would erase its gains. Goizueta, Coca-Cola's CEO, described the new flavor as "bolder", "rounder", and "more harmonious", and defended the change by saying that the drink's secret formula was not sacrosanct and inviolable. As far back as 1935, Coca-Cola sought kosher certification from Atlanta rabbi Tobias Geffen and made two changes to the formula so the drink could be considered kosher (as well as halal and vegetarian). Goizueta also refused to admit that taste tests had led the change, calling it "one of the easiest decisions we've ever made".[8]:117 A reporter asked whether Diet Coke would also be reformulated "assuming [New Coke] is a success," to which Goizueta curtly replied, "No. And I didn't assume that this is a success. This is a success.

Reason for failure: - The taste of this new coke is not loved by people because they love only the old one this the reason for the failure of the new coke.

3. Samsung - Samsung Galaxy Note: -

Samsung Galaxy Note 7

Ever since Samsung recalled, reissued, and double-recalled the Galaxy Note 7, there’s been curiosity and contention over what, exactly, killed the phone. This has ranged from the conspiratorial (Apple is paying the media to manufacture reports of fires) to the prosaic explanation that whatever battery failure killed the first round of Note 7’s either hadn’t been fixed or hadn’t been identified in the second run. Now, Samsung has released its own autopsy on what went wrong with the device — and how two problems, not just one, combined to kill it.

As previously rumored, there was a manufacturing defect in the corner of the batteries. A design flaw made the electrodes prone to bending. This could lead to separation and short-circuit in the battery itself and was responsible for some of the fires. This was the problem with the first set of batteries — the ones that Samsung initially reported it would replace via recall.

When the Galaxy Note 7 launched, Samsung was dual-sourcing its batteries. After it realized that one of its designs had a problem, it started switching production to another battery manufacturer, but in that case, a welding defect could lead to problems with the batteries. Some of these issues were also possibly tied to a lack of insulation tape, which should have shipped standard on the hardware but didn’t. The infographic below explains the difference between the two defects and gives some background information on the two problems.

These mistakes in the second battery run doomed the second set of devices to have exactly the same problem as the first. Samsung’s investigation into its product failure was conducted with 700 dedicated staff and the help of three extra laboratories — UL, Exponent, and TUV Rheinland. The teams tested 200,000 phones and 30,000 batteries to come to its conclusions.

More than anything, this illustrates how complex a device smartphones actually are. There was nothing wrong with the Galaxy Note 7’s design, its charging systems, or its battery programming. Instead, the problem came down to a short-circuit flaw and a company that was, perhaps, too ambitious about shoving itself into the marketplace and taking share from its primary competitor, Apple. And it makes sense that the phone wound up with a problem in two batteries.

When Samsung first recalled Note 7, one of its battery suppliers had never had a problem. It was only when Samsung tried to ramp up production at the second battery manufacturer that it started running into issues, either because it didn’t precisely duplicate the correct manufacturing process or because the flaw was tiny enough that it only became visible when manufactured at significant scale. “We believe if not for that manufacturing issue on the ramp [of battery B], the Note 7 would still be on the market,” Samsung Electronics America head Tim Baxter told Recode.

Samsung will launch the Galaxy S8 in the next few weeks, with the Galaxy Note 8 likely arriving this summer, whether Samsung retains that brand name or not. As bad as blowing the Note 7’s launch and recall were, it was one noted misstep for a company that has produced dozens of high-end devices without any suffering from this kind of problem. So long as customers believe this was a once-off, they’re unlikely to rebel and decamp for other Android device manufacturers.

Reason for failure: - The Samsung phone blast when it released and many air line companies and buses made notice that no one is going to use Samsung phone in public places that is the reason for the failure of Samsung phone.

4. The Harley Davidson Perfume: -

Harley Davidson Perfume

Strength, fearlessness, and the promise of the open road. Which brand could possibly be responsible for selling this identity in its branding? It could only be Milwaukee’s own Harley-Davidson.

Since 1903, Harley-Davidson has been producing motorcycles tailored to the needs and tastes of its devoted consumer base. Alone, these bikes allow Harley owners the opportunity to see the world from a seat of a Harley-Davidson bike, but many Harley owners opt to buy not only a motorcycle but a set of shared lifestyle values. Because of this, Harley-Davidson offers many accessories and branded items that match the bikes they make. These items include merchandise such as T-shirts, leather jackets, caps, helmets, socks, gloves, and even key chains.

But how could a Harley-Davidson owner complete the full experience and fully indulge in the lifestyle without the addition of a Harley-Davidson perfume or cologne?

At least that’s what Harley-Davidson thought back in 1996 when they attempted to capitalize on the company’s unique brand loyalty and began to produce their own line of perfumes and colognes.  

Featuring iconic scents such as Black Fire, Destiny, Legendary, Hot Rod, and Territory, Harley owners were finally able to complete the all-encompassing Harley-Davidson lifestyle and smell like their favorite bike at all times. The line of perfumes and colognes were called “Hot Road” and featured woody aromas with hints of tobacco.

Harley-Davidson Perfume. Photo courtesy of Sofie Lindberg.

This was every Harley-Davidson owner's dream, right?

Not so much, according to Tracy O’Connor, a Harley rider of twelve years. O’Connor is scarcely more surprised about the perfume line’s failure than she is about its existence in the first place.

“Harley has high-heeled shoes, which kind of surprised me. So it doesn’t surprise me that they had a perfume because Harley riders are of all types,” O’Connor said. “I’ve seen women that look like they are going out to dinner and yet they’re riding their Harleys. It’s all types of people and not just a certain stereotype that rides Harleys.”

While many Harley-Davidson riders love the brand and would buy almost anything with the Harley logo on it, Harley fans were not as willing to spend their money on a bottle of perfume with prices ranging from $25-$60. This particular extension of the brand was too far for lovers of the motorcycle — many accused Harley-Davidson of  ‘Disneyfying’ the brand and believe that more products equaled more sales.

It’s evident that woodsy scents with faint traces of tobacco do not make the top of the list for even the most loyal Harley-Davidson fans.

Today, the “Hot Road” perfumes and colognes have made their way into the Museum of Failure located in Helsingborg, Sweden. There, they are joined by other failed products such as Colgate’s frozen dinners, a Donald Trump board game, and Coke Blak, a coffee-flavored soda.

Reason for failure:- The reason is the smell of perfume is just like petrol and leather jacket and they told you to feel like a biker when you use this that is the reason for failure.

5. Burger King's Satisfries: -

Burger King Satisfries

Burger King thought it had an answer to McDonald's longtime dominance that's been partially driven by its more popular french fries. It didn't work out, and the vast majority of the burger chain's franchises have dropped the lower-calorie offering.

This is a blow to the fast-food chain, which has struggled to keep up with its direct rivals McDonald's and Wendy's while also dealing with customers fleeing for brands like Chipotle and Panera, which are marketed as healthier options. Satisfries were supposed to make burger fans feel better about their fast-food meal.

What are Satisfries?

Satisfries are made with a special batter that absorbs less oil, causing them to have 20% fewer calories than regular Burger King fries. A small serving of Satisfries contains 270 calories and 11 grams of fat, while the conventional version has 340 calories and 15 grams of fat.

Price may have been one factor in why customers largely rejected the lower-calorie option. A small order of the lower-calorie fries typically costs about $1.89, compared to $1.59 for a bag of its regular fries, USA Today reported.

What has happened?

Earlier this week, Burger King's 7,500 North American eateries were given the option of continuing to offer Satisfries. Owners of only 2,500 restaurants decided to do so.

"The remaining restaurants will treat the product as a limited-time menu offering and have begun phasing it out after this unprecedented run," Burger King North America President Alex Macedo said in a statement.

The company maintains that it always planned to allow customers to demand to decide the fate of the product.

Essentially, Satisfries are dead at 5,000 Burger Kings and on life support at 2,500 others. The product was launched to cater to what seemed like a specific consumer demand -- healthier products -- but ultimately it seems people who eat fries are not going to change their habits to save a few calories.

Why did Satisfries fail?

Traditional burger-and-fries chains have struggled due to the perception that they offer less healthy food than fast-casual options like Chipotle. In many cases, perception is not reality.

Chipotle has carefully crafted its reputation as a purveyor of higher-quality fast food. The company details information about its ingredients on its website and liberally uses terms like "organic" and "locally sourced." Those "better" ingredients do not necessarily translate into healthier food, even if customers don't see it that way.

A Chipotle burrito can easily have over 1,000 calories even before you add a drink or chips and salsa. A Burger King Whopper meal with a small fries and a drink comes in at 1,180 -- a little higher, but not in any meaningful way. Burger King is facing the same problems that have caused McDonald's to suffer through seven straight months of declining sales in the U.S. One reason Satisfries failed is that no matter how much better for you Burger King makes its fries, the public is unlikely to perceive fast-food french fries as a healthy choice.

Satisfries may also have been a victim of bad timing, as they were released at a time when Americans are consuming less potatoes, according to The Wall Street Journal, which wrote:

Total annual consumption of all types of potatoes has fallen by nearly 25% since peaking in 1996, to 52 pounds a person in 2012, the last year for which the U.S. Department of Agriculture has data. Consumption of fresh potatoes -- the kind that are baked, chopped, mashed or hashed -- has been dropping even further, to about 27 pounds in 2012, down more than 40% from about 47 pounds in 1970.

Potatoes have lost favor as Americans have focused more on their carbohydrate consumption. It's an unfair rap -- they can be a portion of healthy food, depending upon preparation. A medium plain fresh russet potato has about 168 calories, 37 grams of carbohydrates, virtually no sodium or fat, and plenty of potassium and vitamin C, according to the USDA.

Burger King failed with Satisfries because it did a bad job convincing the public that they were a healthier choice. Satisfries were a better choice than regular fries, but the public took that in the same way it sees a medium milkshake as a better choice than a large. Both are bad, and if you're avoiding such things, both are to be avoided.

Where does Burger King go from here?

Unlike McDonald's, Burger King has actually shown growth in North America for the last two quarters. In the second quarter, the company gained .4% in the United States and Canada. 

That could mark the beginning of a turnaround for a brand that has been struggling for a while. The failure of Satisfries is a blow, but innovating and offering unique menu items -- like its Bacon Sundae and expanded drink offerings -- have worked so far, albeit slowly. It's very difficult to change public perception of your brand, and people are unlikely to see Burger King as a healthy option even if it offers healthier choices.

Satisfries failed, but Chicken Fries, which are chicken strips that look like fries, is being brought back this week due to what the company described as public demand. It only takes a couple of hot products to reignite a brand and bring customers through the door. Burger King failed with healthier french fries, but it should keep pushing the limits looking for new items that click with the fast-food public. 

Reason for failure:- The reason is the taste of these satisfries people who don't like they want only those unhealthy, oily, tasty fries that are the reason for failure.

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